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Project Brief

Project brief

What is a Project Brief?

A project brief is a document that outlines the client’s problem/need, and how you’re going to solve it. Sometimes I will include the brief as part of a larger proposal, and other times I’ll send over a one page document. Just listen to you client, take notes, and reiterate the information so you are all on the same page in terms of what you will deliver. A one-page brief will typically include summaries of:

  • Client history 

    • What does your client do?
    • What is your client’s goal?
    • How will this new website help them meet that goal?
    • Do they have an existing website?
    • If they have an existing website, why do they need a new one?

  • Target audience

    • Who is the website intended for?
    • What does the user need from this website?
    • User Persona (Age, Behaviors, Spending Habits, etc.)
    • What typical frustrations do the users have?
    • How will your redesign help alleviate those frustration? 

  • Technical Specs

    • Does the client need hosting?
    • Does the client have a domain registered?
    • What kinds of functionality do they need?
      • CMS (WordPress, SquareSpace, WebFlow, etc.)
      • Page Builder (Elementor, Visual Composer, etc.)
      • Contact Form?
      • Calendar?
      • Slider?
      • Ecommerce?
      • 99% of the time, the client will leave the functionality/building up to you. For example, they may want a contact form, so it’s up to you to determine how complicated that form is, and what plugin would be best for that specific need. 

  • Budget / Timeline

    • If the client has already approached you with a budget in mind, include that here, otherwise you’ll be estimating the cost at an hourly rate, or flat fee. For larger projects like this I will give the client a flat fee for my services. 
    • Third-party costs
      • Detail any hosting costs, domain registration fees, theme and plugin licenses, stock photo/art costs, and font licenses.
    • Include the proposed launch date. 

Additional Information:

https://madebyshape.co.uk/web-design-blog/how-to-create-a-killer-web-design-brief-free-template/Links to an external site.

https://www.canny-creative.com/how-to-write-a-web-design-brief/Links to an external site.

https://elementor.com/blog/create-website-brief/Links to an external site.